After a decade of cloud-first everything, rising bills and the rise of the edge are prompting teams to ask where their code should actually run.
The cloud was supposed to end the conversation about infrastructure. Spin up what you need, pay for what you use, never think about a server again. A decade in, the conversation is back — louder than ever.
The bill comes due
Startups that scaled on generous free tiers are discovering that success has a price tag. Egress fees, managed-service premiums, and idle capacity add up. Some teams are finding that a handful of well-run machines can do the work of a sprawling, expensive cloud footprint.
The edge changes the math
At the same time, computing is spreading outward — to content delivery networks, regional points of presence, and the devices themselves. Running code closer to users cuts latency and, increasingly, cost.
None of this means the cloud is going away. For most teams it remains the right default. But "where should this run?" is once again a real engineering question, and that is probably healthy.
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